Brand China Industry Union (BCIU)

　Tenets of Brand China Industry Union (BCIU)

Our Vision
With International Olympic Committee and World Economic Forum (Davos) as our models, we aspire to be the spokesperson for Chinese brand, the spiritual home for brand leaders and one of the most influential non-governmental organizations on the world brand arena.
Our Mission
We want to build a new image for Chinese brand and reshape the global brand landscape. We want to win the global respect for China by giving an impetus to the rising of Chinese brand group.
Our Value
Professionalism, Standards, Honesty;
We believe that “one plus one equals more than two.”

Brief Introduction of BCIU

Brand China Industry Union ( BCIU for short ) is the first platform of brand activities and spreading in China. It is an unincorporated, activity and academic civic union that is committed to the promotion of Branding of Chinese Industries & Industrialization of Brand China. The union is committed to services of creating famous brands to small and medium enterprises and building international brands for famous enterprises. It is an assistant of the related government departments and organizations to promote brands and the important platform of communication and cooperation about brands between China and foreign countries.　Detail

Connotation
　　For enterprises, regions and countries, brand is like their face. That' s why Brand China Industry Union (BCIU) chooses China Face as our logo. China Face , together with Chinese Seal , Chinese
Knots and Chinese Red , has become the symbol of China.
Shape
　　The upper part of China Face is similar to the Chinese character “品”, which means virtuous personality. With the whole shape looking like an abstract Peking opera mask, the logo further indicates the status of BCIU as the spokesperson for Chinese brand. China Face also takes the shape of a dancer who is showing the vitality and
charm of BCIU with his/her confident moves Detail

Leaders of BCIU

	Ai Feng The Chairman detail>>
	Liu Donghua The Executive Chairman detail>>
	Wang Yong Secretary General detail>>

bciu@brandcn.com

Head Office
BCIU Beijing
Tel:+86-10-51581866
Fax:+86-10-51581388

　　Brand China Industry Union (BCIU) · International Department was established in March 2009 and is committed to helping Chinese self-owned brands go abroad, get into close contact with famous brands in the world, see the charms of international brands for themselves, investigate and study deeply the brand essences of foreign brands and build a bridge for international communication and cooperation of brands.

Tenets
　　Serve the medium and small enterprises to march towards international markets. Serve the famous enterprises to establish international brands. Serve the internationalization construction of Chinese self- owned brands.
Functions
　　Planning the strategy designing of foreign affairs of Brand China Union; Organizing senior commercial investigation delegations to abroad and reciprocal investment events for foreign friends; In charge of the preparation and management of the overseas offices and coordinating the relationships between different offices and between the offices and headquarter; In charge of the development of overseas markets for Brand China; Facilitating the communication and cooperation between local brands and international brands and promoting Chinese brands.
Detail

Business Investigation of Brands
1. Journey of World Brands
　　Cooperation forums for economy and trade: Local government officials and famous enterprise representatives are invited to discuss the different policies and hot events of economic and trade cooperation; Negotiation activities for matching: Investment projects are set according to the industries so that cooperation is more pertinent; international famous universities.
2. Journey of Chinese Brands
　　Walk out and attract in. Invite overseas entrepreneurs and Chinese merchandisers for reciprocal visits. Hold activities like investment summits, negotiations and trade shows, etc. Look for international investors or cooperators for Chinese brands. Promote the investment of Chinese municipal brands and promote the development of Chinese business travel markets.
Detail

Integrated Services of International Offices:
　　BCIU has established overseas offices in major cities of worldwide countries. At present, offices have been set up in USA. The work includes the five steps of preliminary market research, promotion, relationship establishment, exploration and implementation.
Detail

Development Planning
　　Based on the high-end platform of Brand China Industry Union (BCIU), the planning of future development of the International Department is as follows:
　　1. To improve the organizational structure of the International Department Development PlanningBCIU will be confronted with a lot of foreign affairs during internationalization. Also the different brand activities of the international department need to be planned and implemented more effectively.
Detail

Macau
　On September 6, 2007, China Automobile Self-Owned Brands Ten-Thousand Mile Activity Group, held by Brand China Industry Union (BCIU), entered Macau by way of Cathedral of Saint Paul and Matsu Temple and viewed the unique features of the Macau Peninsula on the coast of Nanhai Sea.

Hong Kong
　　On September 8, 2007, the motorcade of China Automobile Self-Owned Brands Ten-Thousand Mile Activity, held by Brand China Industry Union (BCIU), drove into Hong Kong, held cruises in famous places like Golden Lotus Square, Tsim Sha Tsui Ferry Pier, Victoria Peak, International

Finance Center and Asia World Expo, etc., and exhibited the outstanding achievements of self-owned brands of Chinese automobiles.

Japan
　　nistry of Foreign Affairs - Japan, the China Youth Delegation visited Japan from October 14 to 21, 2009. The secretary general of Brand China Industry Union (BCIU) Wang Yong accompanied the tour as a member of the Youth Entrepreneur Division. During the tour,

the delegation visit cities like Tokyo and Osaka, made an visit to the Japanese Federation of Economic Communities, investigated the medium and small enterprises in Japan, experienced traditional Japanese culture, had discussions with Japanese youths in the economic circle and visited Panasonic Company and other enterprises of Japanese brands on invitation.

Germany
　　From May 22 to June 1, 2009, the Vice-Chairman Yang Ziyun of Brand China Industry Union (BCIU) set up the "Visiting Journeys of World Top Brands" in Germany with the delegation of 15 people. The journey was started from the historical and cultural city Berlin, visited the fashion center

Hamburg, culture city Cologne, “stainless steel” city Solingen, industrial city Stuttgart, crystal paradise Innsbruck and beer capital Munich along the Rhine River and visited deeply the factories of world top brands like BMW, Benz, Montblanc, Swarovski and Zwilling, etc.

The United Kingdom
　　From February 1 to 7, 2009, the secretary general of Brand China Industry Union (BCIU) Wang Yong participated in the whole activity series of commerce and trade in Britain that the Premier of State Council Wen Jiabao attended in as a member of the accompany delegation of the visit to

Britain by Premier Wen－ China Economy and Trade Delegation. He received closely to the wonderful speeches of Premier Wen meanwhile. Through this tour, the delegation got to know the recognition of commercial and industrial figures in Britain about Chinese brands and also felt the attention that Chinese brands receive in Britain.

Italy
　　From February 24 to 25, 2006, by the invitation of the organizing committee，the vice chairman of Brand China Industry Union (BCIU) Yang Ziyun participated as a consultant in the visit to Europe by the artist delegation of “China Impression — Artistic Journey from the Great Wall to Olympia”,

which was aimed at promoting China images and Chinese brands. Yang Ziyun and the expert of the union Su Tong brought the flag of BCIU to Europe and unfolded the flag of “Brand China Industry Union” in the birthplace of Western civilization Rome of Italy for the first time.

United States of America
　　From September 6 to 20, 2009, Brand China Industry Union held “BCIU·Brand Promotion Trip to U.S. & Canada by China Entrepreneurs” and organized the Chinese entrepreneurs to visit and investigate in USA, participate in U.S.-China Economy & Trade Investment Cooperation Forum, visit the

Fortune 500 enterprises with famous brands like Boeing, Dell, Intel, Microsoft, Google and HP, visit the world-famous universities like University of Chicago, Stanford University, Massachusetts Institute of Technology, Harvard University and West Point Military Academy and toured the classic tourism spots like Golden Gate Bridge and Fisherman's Wharf in San Francisco, Statue of Liberty, the United Nations Buildings, Washington Monument, the White House, Wall Street, World Trade Center, Sears Tower and Niagara Falls.

Canada
　　On September 15, 2009, Brand China Industry Union held “BCIU·Brand Promotion Trip to U.S. & Canada by China Entrepreneurs” and organized the Chinese entrepreneurs to visit and investigate in Canada, participate in the 3rd “ China-Canada Economy and Trade Cooperation

Forum” in Toronto and negotiate with local government officials and famous enterprise representatives about different cooperation of economy and trade. The delegation also went to the University of Toronto for a visit and study.

The 4th Brand China Festival Curtain Fell in Beijing

The 4th Brand China Festival which were co-hosted by CCPIT and BCIU have been successfully held in The Great Hall of the People and Beijing Jingxi Hotel, with the topic of “Return and transcend”, during the period between 7th – 12th August...

Ai Feng:
The Necessity of Brand
Revolution in China

>Overseas Offices for Brand China Industry Union（BCIU）in Rotterdam,the Netherlands

>Visited Panasonic Company by Brand China Industry Union（BCIU）on October 20 ,2009 in Japan

>BCIU.the delegation of brand promotion trip to USA ＆Canada by China entrepreneurs visiting the world-class brand companies.

The Summary of Brand China People of the Year 2009

The Topic：In 2009, who wins more respect for china?

the whole activity: Sep.8 2009—Jan.19 2010,the subject activity : Dec.18 2009

For summarizing the achievement of china brand in the undertaking, establishing industry standard of china individual brand, honouring people of the year who make major contribution to the undertaking of china brand and have a big brand influence in 2009 and people of the merit who promote the development of china brand .... 　　 Detail

August 8,2009 Qingdao

“The Brand Olympics”to be Held on Aug.8

The 3rd Brand China Festival, hailed as the Brand
Olympics, will be held on August8 this year in
Qingdao city, Shandong Province.